Firearm Instructor Certification Training Course Part 3 of 4 (Firearms Instructor Business Secrets)

firearm instructor certification and The American Gun Association want to bring you the best in firearm instructor certification training.

We've teamed up with former CIA officer Jason Hanson and AGA to teach you everything you need to know about becoming a certified firearms instructor, from where and how to operate, to shooting lessons and techniques, to all of the necessary legal hurdles you have to jump through to make this dream a reality.

How You Can Get Firearm Instructor Certification?

All shot on location at Hanson's fully operational training facility in Utah, this incredible free course offers all the tools to become your own boss in the firearms instructor industry.

And if you want to take it a step further and get FULLY CERTIFIED by AGA (complete with in-depth study materials, quizzes, future discounts, and many other killer benefits), go NOW to their complete course sign-up form to take advantage of early-bird, 100% certified badass, pricing.

The full course series includes TONS of value adds, from checklist and material sourcing to full-on certification from AGA.
If you missed Parts 1 and 2 on handgun and rifle drills, you can start from the beginning right here.
Lesson 3 in this multi-part series, with an emphasis on Firearms Instructor Business Secrets, begins right now:

Part 3 – Firearms Instructor Business Secrets

Firearms Instructor Business Secrets

 Lesson 3.1 – Firearms Instructor Business Secrets Part 1

With the previous modules, you learned how to do drills and shooting positions using a pistol and a rifle. In this upcoming series, you’ll learn all of the ins and outs of actually running a firearms instructor business. Hansen gives you “everything that made my business a six-figure business.”

Click the video below for:

  • How to market.
  • How you’ll be able to grow your market and your business.
  • Jason’s secrets on what made his business a 6-figure business, as well as some marketing tactics.
  • The manual that he polished in his 10 years in the business.
  • He will also go over outlines and how it work, email templates, reports, and checklists needed.
  • What’s the biggest benefit of attending his class? Watch the entire module to find out!

Lesson 3.2 – Firearms Instructor Business Secrets Part 2

How do you sell yourself? How do you deal with customers who you REALLY wish hadn't signed up? What is the single biggest mistake you can ever make in this job? Find out the answers to all this and more.

Click the video below for:

  • Sell a product you believe in
  • Believe in what you do
  • Don’t be afraid to sell
  • The one mistake to avoid
  • Don’t be afraid to fire a customer if they’re a pain in the butt
  • Bend over backward for your customers
  • Free Firearm and Equipment Consultation
  • Testimonials are huge! How do I get them?
  • Sell them more courses and products (during entry-level classes)


Lesson 3.3 – Firearms Instructor Business Secrets Part 3

Now that you have students, there are a number of considerations at play to ensure you capitalize on them. Check out Hanson's key pointers about pay structure, managing your time effectively, and his amazing million-dollar secret.

firearm instructor certification

Click the video below for:

  • Always be on the lookout for the gear you like or gear that people might be interested in.
  • Million Dollar Secret?
  • Low-level class – low priced to get students.
  • Sign and Pay – Get paid ahead of time.
  • Full-day course or half-day course.
  • Test prices, test everything.
  • Pistol classes first before rifle.


Lesson 3.4 – Firearms Instructor Business Secrets Part 4

Let's discuss some legal stuff, including waivers and concealed carry specifics. Hanson also shows you how to get really effective referrals from your students to keep your business growing organically.

Click the video below for:

  • Waivers needed
  • How and when to send testimonials request
  • Special report for referrals
  • Checklist for concealed carry course
  • Voucher order form
  • Checklist after class
  • And how to apply these to your own businesses


Lesson 3.5 – Firearms Instructor Business Secrets Part 5

In this section, Hanson covers the fundamentals for hiring workers to help with your firearms school and how to ensure your students are ready on day one.

Click the video below for:

  • Hiring workers (Concealed Carry Classes)
  • Always background check workers
  • Before class email reminders
  • Manual for hiring workers
  • Last money maker: Pay our worker’s referrals for students they refer


Lesson 3.6 – Firearms Instructor Business Secrets Part 6

How do you reward your students for good work? How do you upsell them all to take additional courses in the future from you? Where do you buy some of your materials at a great discount? Watch below to find out.

Click the video below for:

  • Using firing range.
  • Bring a camera to all your courses. Pictures are always legitimate.
  • Reward someone as the top shot at the end of the class.
  • Targets online.
  • Safety briefing.
  • List of items that need to be purchased.
  • Advanced Pistol Course invitation.


Lesson 3.7 – Firearms Instructor Business Secrets Part 7

In this video section, Hanson covers what you need to bring to each class to make sure it runs smoothly, then dives into a deeper explanation of the business numbers and how to make sure your finances hit on every vital point across the board.

firearm instructor certification

Click the video below for:

  • Items you need to bring during a class/course.
  • Free Ammunition Letter – can be used for any course.
  • Defensive Rifle enrollment form.
  • Targets for rifle courses.
  • Numbers in the business explained.
  • 5-page script on how to sell a Tactical Pen.


Lesson 3.8 – Firearms Instructor Business Secrets Part 8

The last video in this series talks about handling your students at the end of each course, as well as provides a great overview of the top things you need to consider to become the most successful firearms instructor possible.

Click the video below for:

  • Awarding of certificates to students
  • How to become a successful firearm instructor

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Disclaimer: All content on this site is for informational purposes only. Please read our full disclaimer here.

Editor’s Note: This post was originally published on March 18, 2015, and has been updated for quality and relevancy.


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